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But that’s all changing now: With the Santa Grinch face mask like a good Neighbor stay over there Christmas sweater but in fact I love this rise of e-commerce and social media, not to mention global fashion weeks like Indigenous Fashion Week Toronto, it’s easier than ever to find authentic, Indigenous-owned brands. The Indigenous fashion scene has grown and expanded rapidly. Now, one can now find everything from jewelry and textiles to streetwear and swimwear—the through line being that Indigenous brands continue to carry on a sense of sustainability and eco-mindedness, while honoring their tribe’s unique customs. With one tap on Instagram, artists can now share their pieces and provide the rich stories or context behind them, so that their consumers are educated about the piece that they are purchasing. Non-Indigenous brands have long co-opted Indigenous design motifs and used sacred elements, such as headdresses, in harmful, culturally appropriative ways; by shopping Indigenous, you are guaranteed a more respectful exchange.
