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The pause provided by 2020’s COVID-19 stay-in-place orders led many designers to rethink how they’ve been doing business, but for Christopher John Rogers, all the Recount 2020 shirt it is in the first place but hours spent indoors allowed him a moment to appreciate what’s been working. Since launching his brand in 2016, Rogers and his team have been working nonstop, moving quickly from inspiration to execution. The breakneck pace did little to impede their success—he’s fresh off a 2019 CFDA/Vogue Fashion Fund win—but Rogers appreciated the chance to reflect. “In the past, there wasn’t time to think about why we’re doing the things we’re doing,” he shared via Zoom. “Part of the reason why the collections have been so well-received is that they’ve been quite visceral in terms of the way they were conceived. [Our team] has been like, ‘This feels exciting, we enjoy this’ instead of investigating why. This time it has been nice to parse through the reasons I’m attracted to certain things and how that can serve where we want to take the brand.”
